The “Build It and They Will Come” Myth – Why Great Products Don’t Guarantee Startup Success
Pain Points This Article Addresses The $1.75 Billion Quibi Disaster: When Great Products Meet the Build It Myth In April 2020, Hollywood veterans Jeffrey Katzenberg and Meg Whitman launched Quibi with $1.75 billion in funding. They had everything: A-list celebrities, premium content, revolutionary technology that switched between portrait and landscape viewing. They built an incredible…