Funding Truths

Every “funding expert” has the same recycled pitch deck template and the same tired advice about “warming up investors.” They charge you $5K to tell you what any VC’s assistant could Google in five minutes. Meanwhile, you’re bleeding cash and need capital yesterday.

I’ve sat on both sides of the funding table – pitched to VCs, negotiated with banks, raised from angels, and yes, used my own credit cards when everyone said no. I’ve also watched from inside corporate finance as deals got made and broken. The funding game isn’t what these consultants are selling you.

This section exposes the real funding landscape. What investors actually care about (hint: it’s not your mission statement), creative alternatives to traditional funding that consultants won’t mention (they don’t get commission on those), and how to read between the lines when investors are stringing you along.

Here, you will get real strategies from real fundraising – including the disasters that taught me what actually works.