Financial Management That Makes Sense

Your CFO consultant is building you a 47-tab Excel model that would make NASA proud, while you just need to know if you can afford to hire someone next month. They’re teaching you corporate finance when you need small business survival.

With my background in investment banking and running multiple businesses, I’ve seen financial management from every angle. The corporate complexity and the startup simplicity. Most of what consultants are selling you is unnecessary complexity designed to justify their existence.

This section cuts through financial BS: understanding your P&L without an accounting degree, metrics that actually matter (versus the ones from business school), when to ignore your accountant’s advice, and how to manage cash flow when everyone’s telling you to “invest in growth.” Real financial management from someone who’s managed money in real businesses in the real world.