Challenging Business Orthodoxy Since Before It Was Cool
Business Heretic was born from a simple, uncomfortable truth: much of what passes for “business wisdom” is recycled, regurgitated nonsense that fails in practice.
Who We Are
Founded by Jay, Business Heretic exists to disrupt the echo chamber of conventional business advice. We’re not interested in adding to the noise. We’re here to cut through it.
After over three decades in the business trenches—spanning corporate leadership, entrepreneurial ventures, legal consultancy, and strategic consulting across four countries—Jay has developed a finely-tuned bullshit detector and a deep skepticism toward business orthodoxy.
Our Founder’s Journey
Jay’s business journey reads like a case study in seeing both sides of the coin:
Corporate Leadership: As the de facto Managing Director of a Hong Kong-listed energy company, Jay led corporate restructuring, international acquisitions, and strategic pivots—witnessing firsthand how the “textbook approaches” often collapsed under real-world pressure.
Entrepreneurial Ventures: From launching natural skincare products in Australia and Malaysia to establishing oil filtration systems in Malaysia, Jay has founded multiple businesses—experiencing both the exhilaration of success and the harsh lessons of failure when conventional wisdom proved inadequate.
Legal Expertise: Called to the Bar in England and armed with a joint honours degree in Economics and Law, Jay brings analytical rigor to challenging business assumptions that others treat as gospel.
Global Perspective: Having built and managed teams across Hong Kong, Australia, the UK, and Malaysia, Jay has developed an uncommon ability to see beyond cultural business dogmas that limit most entrepreneurs.
Corporate Finance: Years spent in investment banking and corporate finance revealed the gap between how markets are supposed to work and how they actually function—knowledge that informs much of our contrarian perspective.
What We Believe
At Business Heretic, we operate on a few core principles:
- Most business “best practices” aren’t.They’re contextual, dated, or flat-out wrong.
- Contrarian thinking isn’t about being different for difference’s sake.It’s about rigorously questioning assumptions and finding better paths forward.
- Business success requires intellectual honesty.We value evidence over opinion, results over theory, and practical application over abstract concepts.
- The most dangerous phrase in business is “that’s how we’ve always done it.” Sacred cows make the best burgers.
- Real business growth happens at the edges of conventional thinking. The middle of the road is where you find dead skunks.
What We Offer
Business Heretic provides:
- Provocative Analysis that challenges business orthodoxy with evidence and reasoning
- Alternative Frameworks for approaching common business challenges
- Contrarian Case Studies showcasing businesses that succeeded by breaking the rules
- Heretical How-To Guides that offer unconventional but effective approaches
- Myth-Busting Content that exposes the flaws in popular business advice
Who This Is For
Our content is designed for entrepreneurs, founders, and business leaders who:
- Are tired of recycled business platitudes that don’t deliver results
- Feel frustrated by the disconnect between business theory and practice
- Crave intellectually honest perspectives even when uncomfortable
- Seek competitive advantage through contrarian thinking
- Value evidence and results over dogma and popularity
Our Promise
We won’t sugar-coat reality or promise overnight success. We won’t tell you what everyone else is telling you. We won’t perpetuate comfortable myths just because they sell well.
What we will do is challenge your thinking, question your assumptions, and offer perspectives you won’t find in the conventional business echo chamber. Sometimes we’ll be provocative. Often we’ll be contrarian. Always we’ll be focused on practical value.
If you’re comfortable with conventional business thinking, there are thousands of blogs regurgitating the same tired advice. This isn’t one of them.
But if you suspect, as we do, that there’s a better way forward—a path less traveled but more rewarding—then welcome to Business Heretic. The business wisdom you need probably isn’t what you’ve been told.
Let’s challenge orthodoxy together.
“In a time of universal business delusion, thinking clearly is a revolutionary act.”