The Lies They Tell You

They say: “Focus on quality and customers will come.”
Reality: I had GMP certification, Halal compliance, and organic ingredients. Still went belly up! Quality without distribution is just expensive inventory.

They say: “Never compete on price.”
Reality: Sometimes being the cheapest bastard in the market is exactly the right strategy. Ask Ryanair.

They say: “Investors bring more than money – they bring expertise.”
Reality: My investors’ “expertise” turned my profitable direct-sales model into an MLM disaster. Their smart money cost us $450,000.

They say: “Follow your passion and money will follow.”
Reality: Passion doesn’t pay bills. Market demand does. I’m passionate about many things that would make terrible businesses.

What Business Heretic Really Is

This isn’t another site peddling feel-good entrepreneurial porn. This is where we dissect the comfortable lies keeping businesses small, struggling, and stupid.

After running companies across four continents, raising millions in funding, and watching supposedly “sure things” implode, I’ve developed an allergy to conventional wisdom and a talent for spotting the strategies that actually work – even when they’re uncomfortable, unconventional, or borderline unethical.

Business Heretic publishes what others won’t:

• Why copying your competitor’s successful illegal tactics might be your best strategy (and how to do it legally).
• The tax “optimization” strategies that Big Business uses but your accountant won’t mention.
• How to steal employees, customers, and market share without getting sued.
• Why most compliance is voluntary and which rules actually have teeth.
• The aggressive negotiation tactics that work because they’re “not done”.
• When burning bridges is better than maintaining relationships.

Who This Is For (And Who Should Leave Now)

This is for you if:

• You’ve noticed successful businesses rarely follow the rules they preach.
• You’re tired of advice from people who’ve never risked their own money.
• You value results over reputation.
• You understand that business is war, not a community service.
• You can handle uncomfortable truths about how money really moves.

This is NOT for you if:

• You believe business should be “win-win” (it’s usually win-lose).
• You think corporate social responsibility is more than marketing.
• You’re shocked by aggressive but legal tactics.
• You need someone to hold your hand and tell you it’ll be okay.
• You’re looking for another guru to worship.

The Heretical Promise

Every piece of content on Business Heretic comes from expensive lessons learned in real businesses. Not from books. Not from case studies. From scars.

When I tell you why venture capital is usually a trap, it’s because I’ve seen it destroy good businesses. When I explain how to legally avoid certain regulations, it’s because I’ve navigated them as both a Barrister and business owner. When I share why conventional marketing failed my skincare company, it’s because I have the papers to prove it.

No theories. No platitudes. No bullshit.

Just the uncomfortable truths about business that nobody else will tell you – because they’re still trying to sell you consulting services, courses or they’ve never actually been in the trenches, or they’re afraid of offending someone.

Fair Warning

If you implement what you learn here, prepare for:

• Accountants telling you “you can’t do that” (you can)
• Competitors calling you ruthless (good)
• Employees thinking you’re tough (necessary)
• Investors saying you’re difficult (perfect)

The most successful businesses are built by heretics who question everything, challenge convention, and do what works – not what’s popular. What works pays bills – what’s popular – well its popular! 

The establishment has their way. Now learn what actually works.

Welcome to Business Heretic. Your deprogramming begins now.

P.S. – Still comfortable? Then you’re on the wrong site. But if you just felt that mix of excitement and nervousness that comes from finally hearing someone tell the truth about business, you’re exactly where you need to be.